Direct and Indirect Effects of Perceived Risk and Website Reputation on Purchase Intention
نویسندگان
چکیده
منابع مشابه
Effects of Interactivity on Website Involvement and Purchase Intention*
Zhenhui Jiang National University of Singapore [email protected] Jason Chan National University of Singapore [email protected] Bernard C.Y. Tan National University of Singapore [email protected] Wei Siong Chua National University of Singapore [email protected] This study aims to understand how website interactivity (active control and reciprocal communication) can impact purc...
متن کاملEffects of Website Interactivity on Consumer Involvement and Purchase Intention
This study attempts to understand how website interactivity (level of active control and direction of communication) can impact purchase intention through consumer involvement. The product type featured on the website is a moderating factor in the effects of interactivity. In a laboratory experiment, subjects were asked to perform purchasing tasks of non-fictional books or greeting cards on web...
متن کاملEffects of Interactivity on Website Involvement and Purchase Intention
Zhenhui Jiang National University of Singapore [email protected] Jason Chan National University of Singapore [email protected] Bernard C.Y. Tan National University of Singapore [email protected] Wei Siong Chua National University of Singapore [email protected] This study aims to understand how website interactivity (active control and reciprocal communication) can impact purc...
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1.0 overview it seems that grammar plays a crucial role in the area of second and foreign language learning and widely has been acknowledged in grammar research. in other words, teaching grammar is an issue which has attracted much attention to itself, and a lot of teachers argue about the existence of grammar in language teaching and learning. this issue will remind us a famous sentence f...
the effects of collaborative strategic reading and direct instruction in persuasion on iranian second grade of high school students persuasive writing and attitudes
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ژورنال
عنوان ژورنال: International Journal of Research in Business and Social Science (2147-4478)
سال: 2016
ISSN: 2147-4478
DOI: 10.20525/ijrbs.v5i6.539